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商品編號： IN1592 出版日期： 2019/06/28 作者姓名： Sengul, Metin;Gimeno, Javier;Wee, Jean 商品類別： Other 商品規格： 30p 再版日期： 地域： 產業： Telecom 個案年度： -
商品敘述：
Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications. Garmin 2019 covers the decade until 2019, describing how Garmin and other major players responded to shifting consumer preferences, new developments in digital mapping and satellite networks, and the race to develop self-driving cars. In the face of a massive decline in the PND market in this period, Garmin staged a remarkable recovery, shifting focus to spread over diverse products segments, each with its own threats and opportunities. The core of the case is management''s reassessment of corporate strategy across the portfolio of businesses.
涵蓋領域：
Competitive advantage;Disruptive innovation;Diversification;Market positioning;Professional networks;Computers and mobile devices
相關資料：
Case Teaching Note, (IN1593), 22p, by Metin Sengul, Javier Gimeno, Jean Wee
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